Project - Galaxy S8 launch
pitch win / integrated campaign / experiential / guerilla stunt / content / OOH / budget $5M+
pitch win / integrated campaign / experiential / guerilla stunt / content / OOH / budget $5M+
A 360 campaign culminated in a Times Square takeover where we connected 48 digital billboards with content that came out of the new S8 phone at the cener of Times Square to illustrate the first edgeless phone screen.
Project - Samsung PGA Tour
pitch win / integrated campaign / experiential / VR production / budget $3M+
pitch win / integrated campaign / experiential / VR production / budget $3M+
We designed a PGA fanzone that highlighted different Samsung technologies including a custom golf game in VR that blurred the lines between physical and digital play. The experience appeared at multiple tournaments.
Applied imagination at scale.