samsung


Project - Galaxy S8 launch 
pitch win / integrated campaign / experiential / guerilla stunt / content / OOH / budget $5M+


A 360 campaign culminated in a Times Square takeover where we connected 48 digital billboards with content that came out of the new S8 phone at the cener of Times Square to illustrate the first edgeless phone screen. 


Project - Samsung PGA Tour 
pitch win / integrated campaign / experiential / VR production / budget over $3M+

We designed a PGA fanzone that highlighted different Samsung technologies including a custom golf game in VR that blurred the lines between physical and digital play. The experience appeared at multiple tournaments.  

The best advertising isn’t advertising.