glenn. creative director.

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	<title>glenn. creative director.</title>
	<link>https://glennpajarito.com</link>
	<description>glenn. creative director.</description>
	<pubDate>Sat, 11 Apr 2020 17:36:12 +0000</pubDate>
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		<title>Slideshow</title>
				
		<link>https://glennpajarito.com/Slideshow</link>

		<pubDate>Tue, 10 Jul 2018 15:40:38 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

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Make something unignorable.


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		<title>Featured Projects</title>
				
		<link>https://glennpajarito.com/Featured-Projects</link>

		<pubDate>Tue, 10 Jul 2018 15:40:39 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

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		<description>Great brands understand that creativity is an unfair advantage, and I have worked with more of them than anyone. View some work


agencies – staffroughdraft.nyc&#38;nbsp;
WassermanBurson Cohn &#38;amp; Wolfe
Young &#38;amp; Rubicam PR
Creative Civilians
Jack Morton
Saatchi &#38;amp; Saatchi XViTRO


agencies – consultantAcross the Pond
Rarefy
Siegel+Gale
Soho Experiential
Translation LLC
Studio B
Malka Media
TBA Global
SET Creative
World’s Fastest Agency
Tag Creative
Automatic Media
Jam3
Direct Partners

brands – inhouseRockefeller Center
Tishman Speyer
37signals
Basecamp
HEY
Casper
Citi
DC ShoesQuiksilver
PumaBelkinOne Industries686Dragon Alliance
agencies managedMother LA
Publicis 
Lippincott
 Known
Doner
Turner Duckworth
 Interbrand 
Wieden+Kennedy
Vayner&#38;nbsp;
Big Day
 Moxie
Steelworks 
Malka 
Within
Wolff Olins


brands – clientsABC Television
Alaska Communications
Albuquerque
Alcon
Alpina Yogurt
Amazon
American Airlines
American Express
Anheuser-Busch InBev
Ashley HomeStore
AsicsACC Basketball 
AT&#38;amp;T
Audi
Aussie
Aveeno
Bacardi
Barstool Sports
Bevel
Blue Moon
Boeing
Bollé 
The Botanist
Brancott Estate
Brand USA 
Budweiser 
Bushmills&#38;nbsp;
Carmax
CCS &#38;amp; FootlockerCelebrity CruisesCharles Smith WinesChivasCiroc
Citi
Club MonacoCobra GolfCode Advisors
Coca-Cola
CoinbaseCointreauColgateCollege Football Playoffs
Constellation BrandsCottonCoverGirlCrown RoyalCuriculum MagazineDakine
Deep MindDiageoDoha Film InstituteEmblem HealthESPN
EvianFleming’s SteakhouseFootactionForbes
Form BeautyFox Racing

Fox Sports
FX Networks
Gallo Wines
GelProGenesis
Genzyme
G.H. Mumm
GoGo SqueeZGoogleGoose IslandGrey Goose
Head &#38;amp; ShouldersHennessyHershey’sHonda MotorsportsHoegaardenIBMIncaseInsider EscapesIrish Spring
J VineyardsJacob’s CreekJersey CityJordanKetel OneKingsfordLand RoverLEGOLeffeLenovo
LifeStylesL’Oreal
Major League BaseballlMalibu RumMaseratiMichelob ULTRAMidwest Living
MicrosoftMinnesota United FC
The Mom ProjectMountain DewMount GayMSNBCMTVNakedNationwideNBA
NBC SportsNetwork SkateNew CastleNew EraNFLNickelodeonNikeNokiaNorthern TrustNovartisNurture Consume
NY Islanders
Olay
Old Camp
Old SpiceOle RedOpus BankOpry EntertainmentPampersPandora
PantenePeligroso 
Penn InteractivePepsi
Pernod Ricard
Pfizer


Procter &#38;amp; Gamble
Proximo SpiritsPumaQatar AirwaysQatar FoundationQIA
QuakerQualcomm
Quest Love Supreme
quipRed Bull
Redemption&#38;nbsp;WhiskeyRemy Martin
RevolutRockstarRolls Royce
Royal Bank of Canada

SamsungSAP
Scotts Miracle GroSepia ClothingSharpThe She’sShock TopSix Six OneSmirnoffSmirnoff Ice
Smithworks VodkaSmuckersSonic Drive-inSony PlaystationSpace ScooterSpeed StickSt GermainStella ArtoisStolichnayaThe Strand
Stranahan’sStratasysSunlineSwerve FitnessTAG MetalsTargetTaylor Swift Now
The Dreaming Tree
Tin Cup Whiskey
Tishman SpeyerTom’s of MaineTravelers InsuranceUberUS Tennis AssociationUS Olympic CommitteeValvolineVerizonVolcom
Walmart
WayfairWells FargoWendy’s
William Lawson’sWNBAXBoxYahoo!Yamaha Motorsports
Zamm’zZappos3M 


I’ve spent the past twenty years leading award-winning creative across just about every discipline —agency side and client side. If there’s a brand story to be found, I’ll find it… and then imagine ten new ways to tell it.

I began as an art director in the surf/skate/snow scene of Southern California, then traded wetsuits for winter coats and headed to New York. I earned my first global agency Creative Director title at age 31. And over the next dozen years on Madison Avenue, I mastered brand and marketing strategy, built campaigns from scratch, pitched hundreds of clients, and won over 72% of them against the biggest agencies in the business.

During COVID, I jumped back to the client side, where I built in-house agencies for a Wall Street firm, an e-commerce pioneer, and a fast-growing software company.

On the entrepreneurial front, I’ve launched and sold a Brooklyn coworking space, opened a Filipino restaurant, and invested in a handful of ventures. And at home, my business partner (wife) and I are doing a pretty solid job raising three boys.

These days, we live in Berlin and work with clients around the world—helping them unlock stories worth telling.

Latest: 
Our $100 video went viral &#38;nbsp;
Webby - Best Brand Strategy
AdAge Editor’s Pick “The Future”
One Club Awards - Best of Show
Adweek Featured Campaign “Dream Machine”
101 GreatMinds book interview


selected work&#38;nbsp;︎</description>
		
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		<pubDate>Tue, 10 Jul 2018 15:40:40 +0000</pubDate>

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email</description>
		
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		<title>work</title>
				
		<link>https://glennpajarito.com/work</link>

		<pubDate>Tue, 10 Jul 2018 15:40:42 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

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For more information about a project (brief, insight, idea, solution, results, etc) contact me.&#38;nbsp;</description>
		
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		<title>pg</title>
				
		<link>https://glennpajarito.com/pg</link>

		<pubDate>Sat, 11 Apr 2020 17:27:33 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

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		<description>procter &#38;amp; gamble / johnson &#38;amp; johnson


	Project - Multiple beauty brands at 2019 ESSENCE Festival 
Multiple pitch wins / multicultural / experiential / budget $3M+


	My agency was the creative partner of Studio B to pitch and design seven experiences for ten brands owned by P&#38;amp;G and J&#38;amp;J. The activations took place at ESSENCE Festival in New Orleans, the largest music and cultural festival for African Americans. Festival attendance exceeded 500k.


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		<title>poly</title>
				
		<link>https://glennpajarito.com/poly</link>

		<pubDate>Sat, 11 Apr 2020 17:33:47 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

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		<description>polymatic


	Project - Polymatic frontend website &#38;amp; software platform&#38;nbsp;
branding / interactive design / content strategy / development
	Full service creative, production, and dev for a tech startup. 
See full site at polymatic.io


	Project - Polymatic brand identity and content branding / animation / motion graphics / content production / budget: less than $20k
	Creative direction included concept, storyboarding, copywriting, design direction of illustration, talent and animation.
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		<title>covergirl</title>
				
		<link>https://glennpajarito.com/covergirl</link>

		<pubDate>Sat, 11 Apr 2020 17:22:24 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

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covergirl


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	Project - covergirl rebrand launch at BeautyCon 
pitch win / interactive / experiential / budget $1M+ 

Covergirl wanted to reveal their rebrand in a big way at NYC’s largest beauty festival. The experience included interactive photo areas, DIY beauty stations, and a large physical logo made up of different color lipsticks.


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&#60;img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/2691128c7ce5b6b6e693a41ad649e314df1c298965962ff62eb9d620e2ce56a4/covergirl_beauty_con_2.jpg" data-mid="66690933" border="0"  src="https://freight.cargo.site/w/1000/i/2691128c7ce5b6b6e693a41ad649e314df1c298965962ff62eb9d620e2ce56a4/covergirl_beauty_con_2.jpg" /&#62;


	Project - various


	Other projects with the brand include launching their Times Square flagship store, a partnership with the NFL, and other brand experiences


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	<item>
		<title>pandora</title>
				
		<link>https://glennpajarito.com/pandora</link>

		<pubDate>Sat, 11 Apr 2020 17:32:35 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

		<guid isPermaLink="true">https://glennpajarito.com/pandora</guid>

		<description>pandora


	Project - Pandora at SXSW 2018&#38;nbsp;
pitch win / brand sponsorships / concert production / music festival pop-up


	Pandora House launched all-new branding and took over a section of Austin as a festival within a festival. The week long actication included a series of brand sponsor activations, an influencer lounge, yoga and live podcast recordings in the day, and live concerts each night.


</description>
		
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	<item>
		<title>LEGO</title>
				
		<link>https://glennpajarito.com/LEGO</link>

		<pubDate>Sat, 11 Apr 2020 17:32:38 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

		<guid isPermaLink="true">https://glennpajarito.com/LEGO</guid>

		<description>lego


	Project - LEGO Start Wars launch&#38;nbsp;world record / content creation / integrated campaign / experiential / live stunt / budget $7M+


	On Star Wars Day, LEGO and Cartoon Network reached massive global attention. Thousands gathered in Times Square to use The Force to pull an life-sized X-wing out of a giant box to announce  the new LSW sets and&#38;nbsp;the premiere of the show The Yoda Chronicles. Fans waited in line to sit in the ship, which was made of over 5.3 million bricks–setting a new world record.&#38;nbsp;

&#60;img width="640" height="541" width_o="640" height_o="541" data-src="https://freight.cargo.site/t/original/i/3cedc2f6c239fac89e91c1f97d2e65023551b6972d989469418f9481ac39b871/gp-LEGO_640.jpg" data-mid="66692779" border="0"  src="https://freight.cargo.site/w/640/i/3cedc2f6c239fac89e91c1f97d2e65023551b6972d989469418f9481ac39b871/gp-LEGO_640.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>TSwift</title>
				
		<link>https://glennpajarito.com/TSwift</link>

		<pubDate>Sat, 11 Apr 2020 17:36:12 +0000</pubDate>

		<dc:creator>glenn. creative director.</dc:creator>

		<guid isPermaLink="true">https://glennpajarito.com/TSwift</guid>

		<description>at&#38;amp;t / taylor swift now


	Project - Taylor Swift Reputation release tour&#38;nbsp;
pitch win / nationwide tour / multiple interactive touchpoints / budget: $2M+


	Swifties lined up in seven cities across America to enter the ultimate Taylor Swift fan pop up experience. We brought her new album Reputation to life with immersive set recreations from her music videos, interactive elements and, in select cities, a surprise appearance from Taylor herself.


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