Project - Puma Netfit launch
pitch win / environmental design / branding / art installation / budget: $700k

Puma created a new line of shoes based on their latest innovation Netfit, a highly customizable lacing pattern. Sneaker and fashion media and influencers were invited to an exclusive launch event in NYC. Usain Bolt hosted the evening complete with live shoelace art installation and lacing lab. Guests went home with their favorite pair. 

Applied imagination at scale.