procter & gamble / johnson & johnson

Project - Multiple beauty brands at 2019 ESSENCE Festival
Multiple pitch wins / multicultural / experiential / budget $3M+

My agency was the creative partner of Studio B to pitch and design seven experiences for ten brands owned by P&G and J&J. The activations took place at ESSENCE Festival in New Orleans, the largest music and cultural festival for African Americans. Festival attendance exceeded 500k.

Applied imagination at scale.