procter & gamble / johnson & johnson


Project - Multiple beauty brands at 2019 ESSENCE Festival
Multiple pitch wins / multicultural / experiential / budget $3M+


My agency was the creative partner of Studio B to pitch and design seven experiences for ten brands owned by P&G and J&J. The activations took place at ESSENCE Festival in New Orleans, the largest music and cultural festival for African Americans. Festival attendance exceeded 500k.





The best advertising isn’t advertising.