![](https://freight.cargo.site/t/original/i/b8394d46ae15f1b41585f4e6ab07a63fc1ef6131248668e06f4e943f3cffe9a7/CG_v3_FrontLeft.png)
![](https://freight.cargo.site/t/original/i/61715e6667b1011d3f4e9cf0ea057626977833895b57860d22b46543f864d94f/CG_v3_Wide.png)
![](https://freight.cargo.site/t/original/i/1758007232a0dcc46b4c84fddd30e687c28eaa865d774558146f928463ebfcaf/CG_v3_DIY.png)
![](https://freight.cargo.site/t/original/i/4ae63577e9fbcece69acd76c6975f3c717bd735ebbd954b110dd5a7429ae4149/iu.png)
![](https://freight.cargo.site/t/original/i/d6914e964cf56fe46e4db93691c330f052f7f7cd02c46fa2162d8dcbf72c5144/cv_19_18.jpg)
Project - covergirl rebrand launch at BeautyCon
pitch win / interactive / experiential / budget $1M+
Covergirl wanted to reveal their rebrand in a big way at NYC’s largest beauty festival. The experience included interactive photo areas, DIY beauty stations, and a large physical logo made up of different color lipsticks.
pitch win / interactive / experiential / budget $1M+
Covergirl wanted to reveal their rebrand in a big way at NYC’s largest beauty festival. The experience included interactive photo areas, DIY beauty stations, and a large physical logo made up of different color lipsticks.
![](https://freight.cargo.site/t/original/i/9be99e006623263efccfba9b4ce0698bb23e68787f750061019d9fbc3422511a/Countdown.png)
![](https://freight.cargo.site/t/original/i/b69987145b83fa1d17b957e2d07b10b4e553b650c1e62f9f91aaf5bb96852d40/selfie.jpg)
![](https://freight.cargo.site/t/original/i/a0171380b58c8e4979ff854f770ed637a46e93d948a4c724b28dc8ac3f46ecc0/covergirl_football_6.jpg)
![](https://freight.cargo.site/t/original/i/1624e8b1f377b7f0b1756fcf5e60c20c6cb605bdcbb38a5ab5ecae7899cfa77d/covergirl_beauty_con_6.jpg)
![](https://freight.cargo.site/t/original/i/2691128c7ce5b6b6e693a41ad649e314df1c298965962ff62eb9d620e2ce56a4/covergirl_beauty_con_2.jpg)
Project - various
Other projects with the brand include launching their Times Square flagship store, a partnership with the NFL, and other brand experiences
Other projects with the brand include launching their Times Square flagship store, a partnership with the NFL, and other brand experiences
Applied imagination at scale.