Project - covergirl rebrand launch at BeautyCon
pitch win / interactive / experiential / budget $1M+

Covergirl wanted to reveal their rebrand in a big way at NYC’s largest beauty festival. The experience included interactive photo areas, DIY beauty stations, and a large physical logo made up of different color lipsticks.

Project - various

Other projects with the brand include launching their Times Square flagship store, a partnership with the NFL, and other brand experiences

Applied imagination at scale.