Of the many thousands of ads, content, earned media, displays, and packaging that my Brand & Creative team have made, the Dream Machine spot was exceptionaly memorable. It was the first brand TVC fully developed inhouse, and produced with our friends at Steelworks and Big Day. The challenge was to bring the magic of the brand’s early days while bringing product storytelling to life. The solution was to think of the Casper mattress like a vehicle that takes you to dreamland.
EP: Lindsay Stanislau AD: Gretchen Dausch CW: Tina Mullen