Basecamp
I came to Basecamp to assemble the first marketing team in the company’s 23-year history and launch their first national brand campaign. In my previous role, I had 10x the team size, 100x marketing budget, and a roster of agencies. At Basecamp, we set out to create an ambitious amount of work with a small, scrappy internal team. The JUST LET ME DO MY JOB campaign gained global attention and a Webby nomination among 40k+ entries.
Basecamp eliminates a barrage of meetings, emails, and Slack messages. So instead of talking about the software’s features like our competitors do, we decided to make fun of the typical way corporations work.
View more content from the campaign here.
Watch how two of us made a Basecamp commercial by using Basecamp.
The campaign included TV, display, search, social, partnerships with WeTransfer and Unsplash, and OOH.
Applied imagination at scale.