at&t / taylor swift now

Project - Taylor Swift Reputation release tour 
pitch win / nationwide tour / multiple interactive touchpoints / budget: $2M+

Swifties lined up in seven cities across America to enter the ultimate Taylor Swift fan pop up experience. We brought her new album Reputation to life with immersive set recreations from her music videos, interactive elements and, in select cities, a surprise appearance from Taylor herself.

Applied imagination at scale.