People don’t buy products, they buy brands. And I have led more brands than any other professional. View some work

agencies – staff
roughdraft.nyc
Wasserman
Burson Cohn & Wolfe
Young & Rubicam PR
Creative Civilians
Jack Morton
Saatchi & Saatchi X
ViTRO

agencies – consultant
Across the Pond
Siegel+Gale
Soho Experiential
Translation LLC
Studio B
Malka Media
TBA Global
SET Creative
World’s Fastest Agency
Tag Creative
Automatic Media
Jam3
Direct Partners

brands – inhouse
37signals
Basecamp
HEY
Casper
Citi
DC Shoes
Quiksilver
Puma
Belkin
One Industries
686
Dragon Alliance

agencies managed
Publicis
Lippincott
Known
Doner
Turner Duckworth
Interbrand
Wieden+Kennedy
Vayner
Big Day
Moxie
Steelworks
Malka
Within
Wolff Olins

brands – clients
ABC
Alaska Communications
Albuquerque
Alcon
Alpina Yogurt
Amazon
American Airlines
American Express
Anheuser-Busch InBev
Ashley HomeStore
Asics
ACC Basketball
AT&T
Audi
Aussie
Aveeno
Bacardi
Barstool Sports
Bevel
Blue Moon
Boeing
Bollé
The Botanist
Brancott Estate
Brand USA
Budweiser
Bushmills
Carmax
CCS & Footlocker
Celebrity Cruises
Charles Smith Wines
Chivas
Ciroc
Citi
Club Monaco
Cobra Golf
Code Advisors
Coca-Cola
Coinbase
Cointreau
Colgate
College Football Playoffs
Constellation Brands
Cotton
CoverGirl
Crown Royal
Curiculum Magazine
Dakine
Deep Mind
Diageo
Doha Film Institute
Emblem Health
ESPN
Evian
Fleming’s Steakhouse
Footaction
Forbes
Form Beauty
Fox Racing

Fox Sports
FX Networks
Gallo Wines

GelPro
Genesis
Genzyme

G.H. Mumm
GoGo SqueeZ
Google
Goose Island
Grey Goose
Head & Shoulders
Hennessy
Hershey’s
Honda Motorsports
Hoegaarden
IBM
Incase
Insider Escapes
Irish Spring
J Vineyards
Jacob’s Creek
Jersey City
Jordan
Ketel One
Kingsford
Land Rover
LEGO
Leffe
Lenovo
LifeStyles
L’Oreal
Major League Baseballl
Malibu Rum
Maserati
Michelob ULTRA
Midwest Living
Microsoft
Minnesota United FC
The Mom Project
Mountain Dew
Mount Gay
MSNBC
MTV
Naked
Nationwide
NBA
NBC Sports
Network Skate
New Castle
New Era
NFL
Nickelodeon
Nike
Nokia
Northern Trust
Novartis
Nurture Consume
NY Islanders
Olay
Old Camp
Old Spice
Ole Red
Opus Bank
Opry Entertainment
Pampers
Pandora

Pantene
Peligroso
Penn Interactive
Pepsi
Pernod Ricard
Pfizer

Procter & Gamble
Proximo Spirits
Puma
Qatar Airways
Qatar Foundation
QIA
Quaker
Qualcomm
Quest Love Supreme
quip
Red Bull
Redemption Whiskey
Remy Martin
Revolut
Rockstar
Rolls Royce
Royal Bank of Canada

Samsung
SAP
Scotts Miracle Gro
Sepia Clothing
Sharp
The She’s
Shock Top
Six Six One
Smirnoff
Smirnoff Ice
Smithworks Vodka
Smuckers
Sonic Drive-in
Sony Playstation
Space Scooter
Speed Stick
St Germain
Stella Artois
Stolichnaya
The Strand
Stranahan’s
Stratasys
Sunline
Swerve Fitness
TAG Metals
Target
Taylor Swift Now
The Dreaming Tree
Tin Cup Whiskey
Tishman Speyer
Tom’s of Maine
Travelers Insurance
Uber
US Tennis Association
US Olympic Committee
Valvoline
Verizon
Volcom
Walmart
Wayfair
Wells Fargo
Wendy’s
William Lawson’s
WNBA
XBox
Yahoo!
Yamaha Motorsports
Zamm’z
Zappos
3M

I have spent nearly two decades leading award-winning work in every creative marketing discipline. In-house and at every type of agency, for every industry. I help brands find their story and imagine new ways to tell it. I help agencies grow their business by adapting to new challenges in our rapidly changing industry. Because the work can be anything, the idea is everything.

Creative people can be very effective business people. I started my first business twenty years ago, and have built and sold businesses since. While serving as head of creative for a global agency, I created the world's first coworking space and creative agency hybrid, concepted and opened a Filipino restaurant in the span of ninety days, and founded The Museum of Advertising™–a NY Educational Institution based in NYC.

Latest:
2023 Webby - Best Brand Strategy
AdAge Editor’s Pick “The Future”
One Club Awards - Best of Show
Adweek Featured Campaign “Dream Machine”
101 GreatMinds book interview

selected work ︎

glenn.

I craft brand narratives and reimagine how they come to life.