Have you ever tried to produce a video a day, every day? It’s not easy. Especially with a small team and a smaller budget. It’s even more difficult to go viral. But I found it to be an interesting creative challenge.
When you’re writing, directing, shooting and editing at this pace, not only were we able to insert our brand and products into current cultural conversations, we were able to be more experiemental and course correct faster compared to larger creative campaigns. And since we weren’t buying media, we were able to get a more accurate sense of audience engagement. Within two months, we went viral. So far we’re reached over 10 million views across channels. Not bad for starting at zero followers.
Here’s a short selection from the hundreds of videos we made.
Applied imagination at scale.