nbc sports

Project - On Her Turf media launch
media engagement / talent programming / motion graphics / custom fabrication

We created the @OnHerTurf Power House to introduce NBC Sports’ new media brand dedicated to celebrating women in sports. Guests included professional atheletes and potential brand advertisers. The VIP experience included an immersive entrance tunnel, a shattered glass basketball hoop, a hanging headphone installation to listen the OHT’s podcast, custom designed food stations, and a 270 video projection room featuring the brand’s content. The evening culminated in a special talk with the CMO, Natalie Morales, Katie Sowers - SF 49ers coach, and Christie Rampone - Captain of the US Womens Soccer Team.

Applied imagination at scale.