Project - Michelob ULTRA Summer Series
pitch win / integrated campaign / content production / PR / influencers / budget: 3M+
pitch win / integrated campaign / content production / PR / influencers / budget: 3M+
The low calorie beer for active individuals wanted to create a summer campaign that would garner awareness for the brand, and generate authentic content. No actors or models.
I created an integrated platform with various outdoor consumer engagements around the country. In Miami we paddleboarded to a yacht afterparty, we closed the streets of NYC for a run during Manhattanhenge (The day when the sun suns perfectly along the Manhattan street grid) with a rooftop afterparty at the finish line, and an experience in Malibu climbing Point Dume to a beachhouse afterparty at the top.
I created an integrated platform with various outdoor consumer engagements around the country. In Miami we paddleboarded to a yacht afterparty, we closed the streets of NYC for a run during Manhattanhenge (The day when the sun suns perfectly along the Manhattan street grid) with a rooftop afterparty at the finish line, and an experience in Malibu climbing Point Dume to a beachhouse afterparty at the top.
Applied imagination at scale.